Rich in tradition and steeped in nobility, Placido pays homage to the heritage of Count Placido, a 13th-century Tuscan nobleman celebrated for his valor in the “Battle of Montaperti” between Florence and Siena. Awarded a vast estate for his bravery, winemaking soon became integral to the culture he fostered. Today, the passion for wine and food that he inspired continues to resonate in Placido's Chianti DOCG, a reflection of Tuscany's renowned winemaking legacy.